Justin believes in capturing the emotion of his subject in his photography. You will see this in the intensity of the gaze found behind the eyes of the race car driver he’s captured, or in the playful energy in family portraits, or in the dramatic clouds he finds on the top of a mountain. He looks for the little moments that mean the most. His creative perspective has earned him the opportunity to be named as one of the best photographers in Charlotte, North Carolina. You can see his work gracing the covers and pages of several local publications including QC Exclusive, WNC Magazine and Blueridge Outdoors. 

Regardless of the occasion you want to capture; Justin’s mission is to provide you with lasting memories that you will cherish forever. He has experience in many styles of photography (sports, NASCAR, family portrait, senior photos, landscape, wedding, real estate, etc) so please get in touch so we can start planning your special event!l

From grass-roots


As a kid growing up in Northern California he found his love for the outdoors and adventure early on as well as love for Motorsports. Having been raised by a freelance photographer he grew up following the drag racing circuit which eventually turned into circle track where he got behind the wheel of his own race cars. Winning a local short track championship when he was 20 he decided to move to North Carolina and pursue his love of racing where he became one of the best body fabricators in the NASCAR series but as that metal shaping art began to fade his path began to shift back to his love for outdoors, turning everything NASCAR trip into a hiking adventure where his Canon camera never left his side. He has since turned that passion into a career that has graced many magazine covers, social media accounts from Canon USA to Mobil 1 to Monster energy and many others! In 2023 he has been the photographer capturing Kevin Harvick's last season as well as the Stewart Haas racing's photography.

Creating powerful imagery

for brands.

Just open up Instagram and look at some of the best names in NASCAR and you might just be looking at a Justin Potter photo. He's captured some amazing photos along the way for brands like Monster, Gearwrench, Mobil 1 and Busch Beer.

The Process

01.Telling a story

This moment was a special one getting to recreate the iconic shot of a legend for Riley Herbst's Ken Block tribute.

Share your story

02. Vision to life

Seeing those moments that will take your breath away though are the ones that mean the most.

Develop Your Vision

03. Seeing what's beautiful

Seeing the beauty in the little moments.

Bring it to life